Profile
First Name
Heather
Last Name
McElrath
Professions
SEO / SEM
Industry
Marketing
Chapter
B2B Coast to Coast
Member Role
B2B Member
Member Bio
Heather McElrath is a seasoned marketing, communications, and PR professional with a robust background spanning over 30 years, during which she has been instrumental in devising impactful strategies for a diverse clientele. Her proven track record extends from Fortune 500 companies to national associations and non-profits.
Heather adeptly harnesses a versatile combination of traditional and tech-driven tactics to deliver tangible results, encompassing the acquisition of media placements, cultivation of vibrant social media communities, and the development of comprehensive communication plans tailored to connect with specific target audiences.
With an unwavering commitment to growth and enhancement, Heather now extends her expertise to steer small to medium-sized businesses towards success through search engine optimization and the optimization of Google Business Profiles.
Her extensive skill set includes formulating strategic communication plans, adept management of agency relationships, and steering the creation of compelling PR and social media campaigns that consistently resonate with the intended audience.
In her current capacity as CEO of Sandbox Communications, Heather continues to exemplify strong leadership, characterized by her adeptness in cultivating robust client relationships, devising cost-effective communication solutions, and executing successful marketing initiatives that drive tangible results.
Heather adeptly harnesses a versatile combination of traditional and tech-driven tactics to deliver tangible results, encompassing the acquisition of media placements, cultivation of vibrant social media communities, and the development of comprehensive communication plans tailored to connect with specific target audiences.
With an unwavering commitment to growth and enhancement, Heather now extends her expertise to steer small to medium-sized businesses towards success through search engine optimization and the optimization of Google Business Profiles.
Her extensive skill set includes formulating strategic communication plans, adept management of agency relationships, and steering the creation of compelling PR and social media campaigns that consistently resonate with the intended audience.
In her current capacity as CEO of Sandbox Communications, Heather continues to exemplify strong leadership, characterized by her adeptness in cultivating robust client relationships, devising cost-effective communication solutions, and executing successful marketing initiatives that drive tangible results.
Contact Details
Website
www.sandboxcomm.comCompany Details
Company Name
Sandbox Communications
Job Title
Founder and CEO
Street:
25240 Lake Shore Sq. Unit 303
City:
Chantilly
State:
Virginia
Zip code:
20152
About Us
At Sandbox Communications, we believe your success is our greatest reward. We're a passionate team obsessed with delivering authentic results through strategic SEO and Google Business Profile (GBP) optimization. We don't just talk the talk – we walk the walk, crafting clear-cut digital strategies that align with your budget and goals.
Hitting a roadblock? That's our cue to get creative! We see limitations as opportunities to innovate and push boundaries, always focusing on what can be achieved.
Here's what makes Sandbox your secret weapon:
* SEO & GBP Expertise: We're your one-stop shop for dominating local search and building a strong online presence. We leverage the power of SEO and GBP optimization to drive targeted traffic and convert more leads into loyal customers.
* Genuine Communication: We prioritize building trustworthy relationships with open communication. No confusing jargon, just clear explanations and measurable results.
* Results-Oriented Approach: We're fueled by your growth. We meticulously tailor our strategies to your specific needs and relentlessly track progress toward your goals.
* Budget-Conscious Solutions: We don't believe in a one-size-fits-all approach. We craft imaginative campaigns that maximize your impact within your resource constraints.
* Positivity & Innovation: Challenges are our playground! We thrive on turning roadblocks into breakthroughs with a positive and creative spirit.
We want to empower you with the knowledge, resources, and a sprinkle of fun to propel your business forward. We're not interested in quick fixes – we're committed to long-term partnerships that fuel your sustainable growth. We envision ourselves as your trusted ally in the digital communications space, helping you unlock your full potential through the power of SEO and Google Business Profile expertise.
Hitting a roadblock? That's our cue to get creative! We see limitations as opportunities to innovate and push boundaries, always focusing on what can be achieved.
Here's what makes Sandbox your secret weapon:
* SEO & GBP Expertise: We're your one-stop shop for dominating local search and building a strong online presence. We leverage the power of SEO and GBP optimization to drive targeted traffic and convert more leads into loyal customers.
* Genuine Communication: We prioritize building trustworthy relationships with open communication. No confusing jargon, just clear explanations and measurable results.
* Results-Oriented Approach: We're fueled by your growth. We meticulously tailor our strategies to your specific needs and relentlessly track progress toward your goals.
* Budget-Conscious Solutions: We don't believe in a one-size-fits-all approach. We craft imaginative campaigns that maximize your impact within your resource constraints.
* Positivity & Innovation: Challenges are our playground! We thrive on turning roadblocks into breakthroughs with a positive and creative spirit.
We want to empower you with the knowledge, resources, and a sprinkle of fun to propel your business forward. We're not interested in quick fixes – we're committed to long-term partnerships that fuel your sustainable growth. We envision ourselves as your trusted ally in the digital communications space, helping you unlock your full potential through the power of SEO and Google Business Profile expertise.
Services Provided
Supercharge your local online presence with our comprehensive local SEO and Google Business Profile (GBP) optimization services.
Local SEO:
* Keyword research and optimization: We identify the keywords local customers use to find businesses like yours and optimize your website and online presence to rank higher in search results.
* Local citations and backlinks: We build a strong network of local citations and backlinks to improve your website's authority and local search ranking.
* On-page optimization: We optimize your website content, title tags, and meta descriptions to target local keywords and user intent.
* Google My Business expertise: We assist with claiming and managing your Google Business Profile, ensuring accurate and up-to-date information, and encouraging positive customer reviews.
Google Business Profile Optimization:
* Complete profile setup: We help you claim and complete your Google Business Profile with accurate and compelling business information.
* High-quality photos and videos: We showcase your business with captivating photos and videos that attract potential customers.
* Positive review management: We encourage satisfied customers to leave positive reviews and strategically respond to all reviews, building trust and credibility.
* Regular updates: We ensure your Google Business Profile is consistently updated with fresh content, special offers, and relevant announcements.
Local SEO:
* Keyword research and optimization: We identify the keywords local customers use to find businesses like yours and optimize your website and online presence to rank higher in search results.
* Local citations and backlinks: We build a strong network of local citations and backlinks to improve your website's authority and local search ranking.
* On-page optimization: We optimize your website content, title tags, and meta descriptions to target local keywords and user intent.
* Google My Business expertise: We assist with claiming and managing your Google Business Profile, ensuring accurate and up-to-date information, and encouraging positive customer reviews.
Google Business Profile Optimization:
* Complete profile setup: We help you claim and complete your Google Business Profile with accurate and compelling business information.
* High-quality photos and videos: We showcase your business with captivating photos and videos that attract potential customers.
* Positive review management: We encourage satisfied customers to leave positive reviews and strategically respond to all reviews, building trust and credibility.
* Regular updates: We ensure your Google Business Profile is consistently updated with fresh content, special offers, and relevant announcements.
Ideal Customers
The ideal customer for Sandbox Communications is a small or medium-sized business owner hungry for growth and ready to harness the power of the digital world. They understand the importance of online presence but might feel overwhelmed by SEO and Google Business Profile management. S/he values transparency and clear communication and appreciates a partner who can explain the process and deliver measurable results. They are budget-conscious but recognize the value of investment in strategic marketing solutions. Most importantly, they share your enthusiasm and see challenges as opportunities to innovate!
Employee Count of Clients
1-19
Revenue Size of Clients
$0-$1M