Profile
First Name
Heather
Last Name
McElrath
Professions
Marketing
Industry
Fractional & Outsourcing
Chapter
B2B Coast to Coast
Member Role
B2B Member Success Liaison
Member Bio
Heather McElrath leads Sandbox Communications, where she helps small businesses get seen, trusted, and remembered.
Heather has more than 30 years in marketing, communications, and PR. She’s worked with Fortune 500 companies, national groups, nonprofits, and local service businesses. She knows how to shape a message so it reaches the right people at the right time.
Her approach is simple: clear words, smart choices, steady action. She blends classic skills with today’s tools. That means stronger SEO, better Google Business Profiles, and online content that helps people find you instead of your competitors.
At Sandbox, Heather guides clients through the messy middle of marketing. She offers plans people can use, not plans that sit on a shelf. From message development to press outreach to content and search work, she helps businesses grow in ways that feel doable.
Clients trust her for her calm planning, honest advice, and focus on what actually works.
Heather has more than 30 years in marketing, communications, and PR. She’s worked with Fortune 500 companies, national groups, nonprofits, and local service businesses. She knows how to shape a message so it reaches the right people at the right time.
Her approach is simple: clear words, smart choices, steady action. She blends classic skills with today’s tools. That means stronger SEO, better Google Business Profiles, and online content that helps people find you instead of your competitors.
At Sandbox, Heather guides clients through the messy middle of marketing. She offers plans people can use, not plans that sit on a shelf. From message development to press outreach to content and search work, she helps businesses grow in ways that feel doable.
Clients trust her for her calm planning, honest advice, and focus on what actually works.
Contact Details
Website
www.sandboxcom.aiCompany Details
Company Name
CastleBridge Communications
Job Title
Founder and CEO
Street:
25240 Lake Shore Sq. Unit 303
City:
Chantilly
State:
Virginia
Zip code:
20152
About Us
At Sandbox Communications, your clarity comes first.
We help small businesses steady their marketing, show up online, and build trust with the people who need them most.
We’re not a big agency. We’re your quiet team in the background, focused on simple moves that work: SEO, Google Business Profile, and clear digital plans that fit your time, budget, and goals.
Feeling stuck? That’s where we shine.
We take the swirl out of marketing. We sort what matters. We find the one next step that moves you forward.
Why Sandbox works:
Straightforward Strategy
Get smart, senior-level support without the full-time weight. We step in where you need help most and keep it practical.
Local Search Expertise
People can’t hire you if they can’t find you. We fix that—so you show up, stand out, and stay top of mind.
Clear, Honest Guidance
No jargon. No big promises. Just steady updates, plain language, and real results.
Plans That Fit You
Your business is unique. Your marketing plan should be too. We build what works for your world, not someone else’s.
Joy in the Work
We take the work seriously, not ourselves. Expect warmth, calm, and a partner who actually listens.
We help small businesses steady their marketing, show up online, and build trust with the people who need them most.
We’re not a big agency. We’re your quiet team in the background, focused on simple moves that work: SEO, Google Business Profile, and clear digital plans that fit your time, budget, and goals.
Feeling stuck? That’s where we shine.
We take the swirl out of marketing. We sort what matters. We find the one next step that moves you forward.
Why Sandbox works:
Straightforward Strategy
Get smart, senior-level support without the full-time weight. We step in where you need help most and keep it practical.
Local Search Expertise
People can’t hire you if they can’t find you. We fix that—so you show up, stand out, and stay top of mind.
Clear, Honest Guidance
No jargon. No big promises. Just steady updates, plain language, and real results.
Plans That Fit You
Your business is unique. Your marketing plan should be too. We build what works for your world, not someone else’s.
Joy in the Work
We take the work seriously, not ourselves. Expect warmth, calm, and a partner who actually listens.
Services Provided
Sandbox Communications gives you senior-level marketing support without the full-time cost.
We focus on simple, high-impact work that helps your business get seen, trusted, and chosen.
What We Offer
> Marketing & Visibility Strategy
> Simple annual and quarterly plans
> Clear messaging for your brand and services
> Goals, tracking, and steady updates
> Content and campaign planning you can actually use
Brand & Messaging
> Website copy that speaks like a human
> Taglines, mission language, and voice guides
> Clean, consistent messaging inside and out
Media & PR Support
> Press releases that get read
> Media outreach and light pitching
> Thought leadership ideas
> Award submissions and speaking support
Content & Digital Support
> Email strategy and writing
> Social content planning and calendars
> Blog topics and ghostwriting that match your voice
Search & Local Visibility
> SEO and Google Business Profile optimization
> Keyword guidance and local search fixes
> Ongoing updates to keep you visible
How We Work
Sandbox acts as part of your team or leads when needed.
You get calm guidance, clear priorities, and marketing that moves—without the extra layers or heavy lift.
We focus on simple, high-impact work that helps your business get seen, trusted, and chosen.
What We Offer
> Marketing & Visibility Strategy
> Simple annual and quarterly plans
> Clear messaging for your brand and services
> Goals, tracking, and steady updates
> Content and campaign planning you can actually use
Brand & Messaging
> Website copy that speaks like a human
> Taglines, mission language, and voice guides
> Clean, consistent messaging inside and out
Media & PR Support
> Press releases that get read
> Media outreach and light pitching
> Thought leadership ideas
> Award submissions and speaking support
Content & Digital Support
> Email strategy and writing
> Social content planning and calendars
> Blog topics and ghostwriting that match your voice
Search & Local Visibility
> SEO and Google Business Profile optimization
> Keyword guidance and local search fixes
> Ongoing updates to keep you visible
How We Work
Sandbox acts as part of your team or leads when needed.
You get calm guidance, clear priorities, and marketing that moves—without the extra layers or heavy lift.
Ideal Customers
The ideal client for Sandbox Communications is a small business that wants steady, expert marketing help without hiring a full-time person. They may be overwhelmed, unsure what to do next, or tired of trying random tactics that don’t move the needle.
They care about clear messaging, smart choices, and showing up where their customers look—Google, local search, social, and the places that drive real trust.
They want a partner who can think with them, plan with them, and get things done without a lot of back-and-forth. Someone who simplifies the work, sets priorities, and brings calm to the chaos.
Most of all, they’re ready for sustainable growth. They want steady steps, not shiny tricks. And they want a marketing guide they can trust—one who helps them focus, take action, and keep going.
They care about clear messaging, smart choices, and showing up where their customers look—Google, local search, social, and the places that drive real trust.
They want a partner who can think with them, plan with them, and get things done without a lot of back-and-forth. Someone who simplifies the work, sets priorities, and brings calm to the chaos.
Most of all, they’re ready for sustainable growth. They want steady steps, not shiny tricks. And they want a marketing guide they can trust—one who helps them focus, take action, and keep going.
Employee Count of Clients
1-19
Revenue Size of Clients
$0-$1M