Profile
First Name
Susan
Last Name
Tyson
Professions
Marketing
Industry
Marketing
Chapter
B2B Chicago
Member Role
B2B Member
Member Bio
Susan Tyson is a Chicago-based Fractional Marketing Advisor who helps small B2B businesses bring clarity, focus, and direction to their marketing so growth feels intentional not accidental. Drawing on decades of experience across corporate, agency, and consulting roles, she specializes in simplifying complex marketing challenges, sharpening messaging, and aligning strategy with real business goals.
Susan works with owners and presidents of service-oriented companies who are tired of scattered tactics and want a clear, actionable plan they can trust. She is the author of Marketing Without the Nonsense and Marketing Audit Guide, and is known for her practical, no-fluff approach that turns marketing confusion into confidence.
Susan works with owners and presidents of service-oriented companies who are tired of scattered tactics and want a clear, actionable plan they can trust. She is the author of Marketing Without the Nonsense and Marketing Audit Guide, and is known for her practical, no-fluff approach that turns marketing confusion into confidence.
Contact Details
Website
sgtyson.comLinkedIn
www.LinkedIn.com/in/susantysonCompany Details
Company Name
SGTyson Marketing Essentials
Job Title
Marketing Advisor
Street:
808 S Leavitt St
City:
Chicago
State:
Illinois
Zip code:
60612
About Us
At SGTyson Marketing Essentials, we work with sales-led B2B service companies that have great sales teams and pretty messy marketing. They’re doing a bit of everything, but no one’s really sure what’s working.
We come in and help them clean that up, stripping out the noise, building a simple plan that actually supports sales, and giving the team clear direction. The goal is pretty simple: you stop second-guessing marketing and get back to running the business with a lot more confidence.
We come in and help them clean that up, stripping out the noise, building a simple plan that actually supports sales, and giving the team clear direction. The goal is pretty simple: you stop second-guessing marketing and get back to running the business with a lot more confidence.
Services Provided
business marketing, marketing strategy, content marketing, direct marketing, website strategy, Brand positioning & messaging, email marketing, social media (LinkedIn-focused) marketing, lead generation & nurturing, marketing audits & assessments
Ideal Customers
My ideal customer is a sales-led B2B service company in the $3M–$30M range, typically led by an owner or CEO who came up through sales or client-facing roles. They’ve built a strong reputation and a loyal customer base through relationships, referrals, and doing excellent work. On paper, the business is healthy. But behind the scenes, the CEO is increasingly frustrated with marketing.
They’ve invested in some marketing — a website refresh, sporadic campaigns, maybe an agency or a junior marketing hire — but it all feels scattered. The sales team is saying, “We need better leads,” the marketing activity is hard to connect to revenue, and the CEO is tired of funding things that look busy but don’t obviously move the pipeline.
This leader is smart, pragmatic, and a bit skeptical. They’ve been burned by marketing jargon before and have no patience for buzzwords or big, theoretical decks. They don’t want a “brand journey”; they want a clear plan that supports sales. They care about ROI, but they also care about relief. They want to stop second-guessing marketing and feel confident talking about it with their team, their board, and their customers.
They usually have some internal marketing capacity (a coordinator, a content person, or a long-term agency) but no senior marketing leadership to set direction. They’re not looking to build a big in-house department or hire a full-time CMO. What they want is an experienced advisor who can quickly assess what’s going on, cut through the clutter, and give them a focused, realistic path forward.
In short, my ideal customer is a sales-led B2B services CEO who’s outgrown “random acts of marketing” and is ready for clarity, structure, and a marketing plan their team can actually execute.
They’ve invested in some marketing — a website refresh, sporadic campaigns, maybe an agency or a junior marketing hire — but it all feels scattered. The sales team is saying, “We need better leads,” the marketing activity is hard to connect to revenue, and the CEO is tired of funding things that look busy but don’t obviously move the pipeline.
This leader is smart, pragmatic, and a bit skeptical. They’ve been burned by marketing jargon before and have no patience for buzzwords or big, theoretical decks. They don’t want a “brand journey”; they want a clear plan that supports sales. They care about ROI, but they also care about relief. They want to stop second-guessing marketing and feel confident talking about it with their team, their board, and their customers.
They usually have some internal marketing capacity (a coordinator, a content person, or a long-term agency) but no senior marketing leadership to set direction. They’re not looking to build a big in-house department or hire a full-time CMO. What they want is an experienced advisor who can quickly assess what’s going on, cut through the clutter, and give them a focused, realistic path forward.
In short, my ideal customer is a sales-led B2B services CEO who’s outgrown “random acts of marketing” and is ready for clarity, structure, and a marketing plan their team can actually execute.
Employee Count of Clients
1-19
Revenue Size of Clients
$1M-$15M